Blog
Articles, research, and dated tests.
Field notes on SEO, GEO, and how sites get found by people and by AI. Where we publish a number, we say where it came from and when we measured it.
3 articles · by Tatiana Pechenikina
seo5 min
Your Rankings Held, but Traffic Fell — What Changed in the SERP
A page can keep its position and still lose clicks. Usually the SERP grew a new layer above you. Here's how to read the drop.
Read →geo4 min
The 100-Word Test: What an AI Assistant Learns About You in Two Sentences
Before an assistant can recommend you, it has to understand you fast. Here's the test we run on every page — and how to pass it.
Read →geo8 min
55% of Med Spas Don't Show Procedure Prices — a 10-City Scan of 187 Clinics
We scanned 187 med spas across 10 US metros. 55% show no price as plain text, and only 8.6% surface all three facts an AI needs to recommend a clinic.
187 clinics · 10 metrosRead →