SEO — earning the click from search

Rankings, SERP layers, and the difference between position and traffic. Practical reads, no folklore.

1 article · by Tatiana Pechenikina
seo5 min

Your Rankings Held, but Traffic Fell — What Changed in the SERP

A page can keep its position and still lose clicks. Usually the SERP grew a new layer above you. Here's how to read the drop.

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